TAG Heuer watches are famous for its original style - a unique combination for performance, elegance and sportsmanship. Conventional and avant-garde materials are used with intelligence to create simple yet distinctive lines of TAG Heuer watches. TAG Heuer watches are known for their firmly modern design.

TAG Heuer launched golf watch
21 August 2005

TAG Heuer has just launched an exclusive watch for professional golfers designed by golfing great Tiger Woods.

The limited edition world first professional golf watch is designed and developed to meet the unique ergonomic and subtle aesthetic requirements of golfers. The golf watch is expected to give one/10,000th per second accuracy, the company said.

The watch will be available in a limited edition of 8,000 pieces worldwide, with only 250 to be sold in India.

TAG Heuer’s “Diamond Fiction” watch bracelet
June 2005

The “Diamond Fiction” watch bracelet was launched recently by Tag Heuer ambassador, Hollywood star Uma Therman. With TAG Heuer’s 2005/2006 Year of Diamonds theme, the Diamond Fiction looks like a bracelet of red satin positively dripping with Top Wesselton diamonds. But when you press a button on the side, some of the diamonds change colour to red offering the time in a digital display. Only three single and exclusive timepieces will be created at the TAG Heuer workshop at the Chaux-de-Fonds with a value of EU100 000 euro each.

Tag Heuer unveils special edition 2005 Indy 500 watch

To commemorate its partnership with the Indianapolis Motor Speedway and Indy Racing League as Official Timekeeper and Watch, TAG Heuer unveiled the 2005 Indy 500 Chronograph on April 6. It is the second in the Indy 500 Chronograph series.

The TAG Heuer 2005 Indy 500 Chronograph is a special edition sports timepiece based on the one-of-a-kind white gold TAG Heuer Chronograph given to 2004 Indianapolis 500-Mile Race winner Buddy Rice.

TAG Heuer Demos Most Accurate Mechanical Watch Ever

The 'Calibre 360' Concept Chronograph is the first mechanical wrist chronograph to measure and display time to 1/100th of a second, thanks to the exceptionally high frequency of its balance wheel, which oscillates at 360,000 beats per hour, 10 times faster than any other chronograph - a rate that until now was considered impossible.

To achieve this level of precision, TAG Heuer has developed a unique movement, the principle of which was set by the Chronomatic Calibre 11 in 1969. Made of more than 234 components and modules, of which 131 are directly from the chronograph movement, it actually fuses two distinctive mechanical movements, each connected to the other but operating independently.

Watch and jewelry sales grow at LVMH

TAG Heuer unveils its four newest brand ambassadors -- film superstar Uma Thurman, golf legend Tiger Woods, tennis champion Maria Sharapova, and NASCAR icon Jeff Gordon -- in the 2005 TAG Heuer "What Are You Made Of" advertising campaign captured by world-renowned fashion photographer Patrick Demarchelier. By adding Uma Thurman and Maria Sharapova to its roster of brand ambassadors, TAG Heuer broadens the positioning of its brand from sports inspired to sports, fashion and glamour directed.

Smart Watch Partners Introduce New Styles and Functionality

Following strong growth in 2004, watch and jewelry sales at LVMH Moet Hennessy Louis Vuitton posted organic sales growth of 21 percent in the first quarter of 2005.