Tag Heuer is having a completely new phone designed for them by the French phone maker ModeLabs who make custom mobile phones for various companies including MTV and Virgin Mobile. ModeLabs also makes the Elite Model Look phone mentioned last year.

The phone is expected to be made of stainless steel and have many similarities to Tag Heuer watches. This is another attempt at the luxury phone market created and dominated by Vertu, in recent months other companies such as GoldVish and Gresso have also enter the market but have yet to make an impression. source:sybarites